The International Archives Day offers archivists throughout the world a tremendous opportunity to promote the cause of records and archives in their country. It can be used to persuade key decision-makers that effective record-keeping is an essential precondition for good governance, transparency and accountability; to emphasize the importance of preserving archives for the collective memory of nations and societies; and to encourage those members of the public who have never previously done so to consult archives for the first time.

More generally, it can be used as a means of raising the public profile of archives and archivists in the media. In countries where there is currently no national celebration of archives, it provides a powerful impetus to organize one for the first time. And in those countries which already have well-established celebrations at other times of year, International Archives Day offers another chance to reinforce key messages about the significance of archives.

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